Technology should be married to fashion in moving innovation, function and design forward. We too agree that technology should be embraced and not avoided as enhancements in technology is indeed “unleashing creativity—not stifling it”. With fashion at times a juxtaposition, where we see on one hand, innovation and on the other tradition, we as an industry cannot afford to be left behind for the sake of emerging into the unknown. While the emotional cries of “technology will be used to erase heritage!!”, prevail especially within luxury, let us remember that technology should compliment efficiency and welcome new innovation and creativity. Much like Iris Van Herpen presenting an exceptional collection on the Haute Couture catwalk, technology and craftsmanship can walk hand in hand producing greatness.